Yesterday Lance Armstrong rode Stage 2 of the Giro d’Italia on his new Trek Madone and
Giro Ionos
helmet with custom artwork design by Shepard Fairey, the artist made famous by his Obama “HOPE” poster. Word is Giro may produce a limited edition replica helmet for the store shelves. And you can bet proceeds will go towards the Lance’s Livestrong foundation.
Giro Ionos Helmet ’09 is on sale at Nashbar.com. For free shipping use code 32765.
The artwork was applied as decals by Trek’s artist Shane Siedschlag. Here’s the “making of” video by SuperTouch…
